OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. PACE PICANTE "HOW DO YOU ADD ZING OR KICK TO YOUR MEALS?" CONTEST: How to Enter: Beginning July 1, 2009, at 12:01 a.m. (ET) through July 31, 2009, at 11:59 p.m. (ET) go to goodhousekeeping.com/ask or quickandsimple.com/ask and provide a recipe pursuant to the on-screen instructions. Winner Selection: All entries will be judged by a team at Hearst Digital Media staff and Pace Picante based on the following criteria: originality/creativity (50%), relevance (25%), and clarity of expression (25%). In the event of a tie, the person among the tied entrants with the highest score in originality/creativity will be the winner. By participating in the contest, entrant certifies that his/her entry is original, has not been previously published or won any award, and does not contain any material that would violate or infringe upon the rights of any third party, including copyrights, trademarks, or rights of privacy or publicity. Sponsor reserves the right in its sole and unfettered discretion to disqualify any entry that it believes contains obscene, offensive, or inappropriate content, that does not comply with these official rules, or that is not consistent with the spirit or theme of the contest. The decision of the Sponsor and judges is final and binding on all matters relating to the contest. Prizes and Approximate Retail Values: One (1) grand prize winner will receive: 1 cookbook, 2 Pace Picante Sauce coupons, 1 jar of Pace Salsa Verde, 1 jar of Pace Picante Sauce, 2 jars of Pace Pineapple Mango Chipotle Salsa, 2 jars of Pace Pico de Gallo, 1 jar of Pace Mexican Four Cheese Salsa con Queso, 2 jars of Pace Black Bean & Roasted Corn Salsa. Total Approximate Retail Value of Grand Prize: $60. Two (2) runners-up will each receive: 2 Pace Picante coupons, 1 jar of Pace Salsa Verde, 1 jar of Pace Picante Sauce, 1 jar of Pace Pineapple Mango Chipotle Salsa, 1 jar of Pace Pico de Gallo, 1 jar of Pace Mexican Four Cheese Salsa con Queso, 1 jar of Pace Black Bean & Roasted Corn Salsa. Approximate Retail Value of each runner-up prize: $30. Total Approximate Retail Value of prizes awarded for Pace Picante "How Do You Add Zing or Kick to Your Meals?" Contest: $120. Winners will be notified via phone, e-mail, or postal mail, at Sponsor's discretion, on or about August 8, 2009. Winners' List: For winners' names, send a separate self-addressed, stamped envelope to Kristy Madamba, Hearst Digital Media - Pace Picante "How Do You Add Zing or Kick to Your Meals?", 1700 Broadway, 37th Floor, New York City, NY 10019 by September 8, 2009. Incomplete, or mechanically reproduced entry forms or entry forms that have been tampered with will be disqualified.

2. ENTRIES: Limit one (1) entry per person and per e-mail address for contest (referred to as the "Promotion"). Entries using macro, robotic, script, or other forms of automatic entry will be disqualified. Entries become the property of the Sponsor and will not be returned. No mechanically reproduced entries permitted. Proof of submission does not constitute proof of receipt. If there is a dispute as to the identity of an online entrant, the prize will be awarded to the authorized account holder of the e-mail address. The "authorized account holder" is defined as the natural person to whom the e-mail address is assigned by an Internet service provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

3. ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia and Canada who have reached the age of majority in their state or province of residence at time of entry and are a registered member of Answerology.com. Void in Puerto Rico, Quebec Province, and where prohibited by law. Employees of Sponsor, its parents, affiliates, and subsidiaries, participating advertising and promotion agencies, the independent judging organization, and prize suppliers (and members of their immediate family and/or those living in the same of household of each such employee) are not eligible.

4. CONDITIONS OF PARTICIPATION: Online must have a valid e-mail address, and it is entrant's responsibility to update Sponsor of any change in e-mail address. Expenses not specifically included in prize description and all taxes are the sole responsibility of the winner. Each prize is awarded "as is" with no warranty or guarantee, either express or implied, outside of manufacturer's limited warranty. No transfer, assignment, or substitution of a prize permitted, except Sponsor reserves the right to substitute for prize an item of equal or greater value in the event an advertised prize is unavailable. All federal, state, provincial, and local laws and regulations apply. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Promotion. Winners may be required to sign and return an Affidavit of Eligibility, a Liability Release, and, where legally permissible, a Publicity Release within 7 days following the date of first attempted notification. Failure to comply with this deadline may result in forfeiture of the prize and selection of an alternate winner. Return of any prize/prize notification as undeliverable may result in disqualification and selection of an alternate winner. Winner hereby further agrees that he/she will sign any documents necessary to transfer copyright of the entry to Sponsor within 7 days following the date of first attempted notification. Acceptance of the prize constitutes permission for Sponsor and its agencies to use winner's name and/or likeness, biographical material, and/or entry (including an altered form of the entry) for advertising and promotional purposes without additional compensation, unless prohibited by law. By accepting prize, winner agrees to hold Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representative agents, successors, assigns, officers, directors, and employees harmless for any injury or damage caused or claimed to be caused by participation in the Promotion or acceptance or use of the prize. Sponsor is not responsible for any printing, typographical, mechanical, or other error in the printing of the offer, administration of the Promotion, or in the announcement of the prize.

5. INTERNET: Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware, or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any Website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes that corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify, or suspend the Promotion. Sponsor reserves the right to select winners from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. Sponsor may prohibit an entrant from participating in a Promotion if it determines that said entrant is attempting to undermine the legitimate operation of the Promotion by cheating, hacking, deception, or other unfair playing practices or intending to abuse, threaten, or harass other entrants. Caution: Any attempt by a participant to deliberately damage any Website or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such participant to the fullest extent of the law.

6. DISPUTES/CHOICE OF LAW: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in New York, NY; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; (3) no punitive, incidental, special, consequential, or other damages, including without limitation lost profits may be awarded (collectively, "Special Damages"); and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. New York State law, without reference to New York's choice of law rules, governs the Promotion and all aspects related thereto.

7. SPONSOR: The Sponsor of this Promotion is Hearst Communications, Inc., 300 West 57th Street, New York, NY 10019.